Top Five… best taglines
They are normally just one sentence long, yet they can entice you into seeing a movie. Today, most taglines are needless marketing crap, but there have been a few down the years that are just as memorable as the films they helped advertise.
5. The Fly (1986): ‘Be afraid. Be very afraid.’
Endlessly quoted and parodied, this tagline is arguably more famous than its film. The key to its success is in its simplicity and in its repetition. Being afraid is bad enough, but if I should also be very afraid, then I could be in for a good scare. The 1958 version had some good ones too, like the plot-spoiling ‘The fly with the head of a man! And the man with the head of a fly!’ and the baffling ‘It’s the terror-topper first introduced to the public in Playboy magazine.’
4. Godzilla (1998): ‘Size does matter.’
Again, simple is better. Although this tagline is blatantly inaccurate (its tiny three words are way more effective than the huge, crap behemoth of a movie that went with it), it still hits the spot. This tagline is clever and gets straight to the point, but it too would have been rubbish had it starred Matthew Broderick.
3. The Thing (1982): ‘Man is the warmest place to hide.’
Although its main tagline was the blandly boastful ‘The ultimate in alien terror’, it was its secondary promo that was more memorable, and more suited to the plot of John Carpenter’s brilliant horror with Kurt Russell. If you read this tagline without knowing anything about the movie, it really provokes your curiosity. Is man really the cosiest spot to hide in? What about Tauntauns?
2. Deliverance (1972): ‘This is the weekend they didn’t play golf.’
It sure is. This is also the weekend they played banjo, were raped by a hillbilly, broke a leg and drowned. Fun tagline though.
1. Road House (1989): All of them
Patrick Swayze’s finest hour as nightclub heavy James Dalton also has the greatest set of taglines of any movie. There are three, and they are just too good to separate. Here they are:
– ‘The dancing’s over. Now it gets dirty.’
Fine mocking of Swayze’s appearance in another movie, and a good indication that in his latest picture, he won’t be having the time of his life. No no. He will be too busy ripping out a man’s throat. With his bare hands. Proof that no one puts Swayze in a corner.
– ‘Dalton’s the best bouncer in the business. His nights are filled with fast action, hot music and beautiful women. It’s a dirty job, but somebody’s got to do it.’
If you like dumb action movies, this tagline is gonna make you wanna see Road House. If you hate dumb action movies, this tagline tells you exactly what’s in Road House.
– ‘Dalton lives like a loner, fights like a professional. And loves like there’s no tomorrow.’
And this is just icing on a testosterone-filled cake. And it makes no sense whatsoever. Contrary to the tagline, Dalton has loads of friends, fights like Patrick Swayze and loves fighting like Patrick Swayze. But who said taglines had to be truthful?
WHAT ARE YOUR FAVOURITE TAGLINES? TELL US BELOW…